Saved For Last: THE EXECUTIVE SUMMARY

Few people will read the full business plan before first asking to see the executive summary. Therefore, the executive summary must entice the reader to ask for more information. The executive summary must discuss the opportunity, product, technology, market, competition, intellectual property, business model, management team, and exit strategy in 1-2 pages. The process of evaluating a business concept and constructing the plan should identify all the important points for each of these sections, which is why it is best to write the summary at the end.