Section 1: SUMMARY/MISSION STATEMENTS

This section concisely states exactly what the company will do and what its product(s) will be. The mission statement must elegantly phrase the company's vision. Do not include unqualified superlatives along the lines of "XYZ is a leading drug discovery company". Readers will just roll their eyes. It is refreshing when a plan conveys useful information without sounding like an infomercial.